CHARLIE CRIST VS MARCO RUBIO CAMPAIGN ADD ANALYSIS

Purpose: To discredit Rubio.
Pitch: Warning about Rubio favoring more taxes and kissing up to special interests.
Context: The upcoming Senate elections in November. Rubio may look nice and sweet but he is actually bad for Florida (labels on the chocolates)
What is communicated: You should vote for someone else who is more reliable (like Charlie Crist).
Association: Movie "Forrest Gump" Charlie Christ wants to be associated with the innocent, decent and generous character of this movie.
Words: "You never Know what you're gonna get". This words are used to cast doubt on voters about Rubio.
Conclusion: It looks to me like Charlie Crist wants to be perceived as trying to educate the voters about his opponent so they don't get seduced by his appearance and sweet talking. But it is disappointing that he prefers to make the opponent look bad instead of proposing solutions for the numerous  problems that affect Floridians and how he will represent us in the senate.

OBAMA "HOPE" POSTER ANALYSIS

Purpose: To get votes from the low income masses for Obama.
Pitch: When you have nothing, you must have HOPE for a better future.
Context: Everything is so unfair now.(his eyes are looking up for divine intervention).
What is communicated: Obama feels your pain and impotence (Shoulders up).
Association: Communism. Che Guevara Poster (same contrast effect and posture..).
Words: : "HOPE" is in big bold letters; the "O" of "Obama" on top of the "E" of "Elect"  with the subliminal American flag coming out of the "O" towards the left side,meaning that the wealth of the country will be delivered by Obama to the poor people like a flowing river.
Conclusion: Masterfully executed with great results!

LIBERAL/DEMOCRAT

The world “liberal” has being deliberately misused for political purposes to label a person as one that is not particularly patriotic or with low moral values. In this political climate with the upcoming elections on November, I have the impression that some organizations such as the GOP and the “Tea Party” are trying to brand the Democrats as “liberals” as if the word represented a threat to the social structures and governmental institutions of this country. As a registered Democrat in Florida, where the majority of the voters are Republican, I find it offensive when some radio/TV personality or political figure (Rush Limbaugh, Glenn Beck, and Sarah Palin) uses this word to portrait Democrats as a horde of communist, immoral, backstabbing, baby-killing, alcoholic thugs.

To me, the word “liberal” is intimately related to the word “freedom” and “independence”. It means to me something without boundaries or restrictions…a fertile ground for intellectual development. But just to make sure, let’s review the word “Liberalism” in Merriam-Webster.com.

Liberalism: “A political philosophy based on belief in progress, the essential goodness of the human race, and the autonomy of the individual and standing for the protection of political and civil liberties; specifically: such a philosophy that considers government as a crucial instrument for amelioration of social inequities (as those involving race, gender, or class)”. If anyone can be against this philosophy, is because that person believes that oppression of the people by a few on top is the “American Way” and the wealth and opportunities of this country shouldn’t be shared with those who are not like them.