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Thursday, September 30, 2010

OBAMA "HOPE" POSTER ANALYSIS

Purpose: To get votes from the low income masses for Obama.
Pitch: When you have nothing, you must have HOPE for a better future.
Context: Everything is so unfair now.(his eyes are looking up for divine intervention).
What is communicated: Obama feels your pain and impotence (Shoulders up).
Association: Communism. Che Guevara Poster (same contrast effect and posture..).
Words: : "HOPE" is in big bold letters; the "O" of "Obama" on top of the "E" of "Elect"  with the subliminal American flag coming out of the "O" towards the left side,meaning that the wealth of the country will be delivered by Obama to the poor people like a flowing river.
Conclusion: Masterfully executed with great results!

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