Pitch: Warning about Rubio favoring more taxes and kissing up to special interests.
Context: The upcoming Senate elections in November. Rubio may look nice and sweet but he is actually bad for Florida (labels on the chocolates)
What is communicated: You should vote for someone else who is more reliable (like Charlie Crist).
Association: Movie "Forrest Gump" Charlie Christ wants to be associated with the innocent, decent and generous character of this movie.
Words: "You never Know what you're gonna get". This words are used to cast doubt on voters about Rubio.
Conclusion: It looks to me like Charlie Crist wants to be perceived as trying to educate the voters about his opponent so they don't get seduced by his appearance and sweet talking. But it is disappointing that he prefers to make the opponent look bad instead of proposing solutions for the numerous problems that affect Floridians and how he will represent us in the senate.
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